Music Streaming and Promotion For Artists
How to get added to playlists and promote your own music successfully
Christian Music Industry veteran, Dave Taylor (Integrity Music, 80/20 Music) has helped dozens of new and developing artists generate millions of streams on the major Digital Service Providers (Spotify, Apple Music, YouTube, Pandora, Amazon Music). It's with this kind of exposure direct to listeners that are the lifeblood of any artist - equally as important of an impact as radio airplay.
With a heart for the independent artist all along, Dave set out on his own and formed 80/20 Music - a boutique music streaming and promotions service for up-and-coming artists looking for guidance breaking their songs on the DSPs. Dave sat down with a select group of students LIVE to record 5 hours of content over 3 days - teaching everything he knows about independent artist promotion to the DSPs.
We've taken that content and broken it up into bite-sized chunks. Both entertaining and educational, you will learn how to promote your own music successfully on the DSPs and gain more exposure, make a greater impact, gain more listeners and streams than you have been able to get on your own. If you release your own songs and music, this course is for you!
At the end of every session, Dave sits down with Writing Worship co-founder, Eric Nordhoff for a live Q&A answering artists' questions related to each topic. These are some of the best interactions in the course.
Here's an overview of what's covered in this course:
- The Basics | What is a DSP, how do they work, which ones are the best, and how do I get my music on them?
- Release Strategy | How and when to release your music on streaming platforms.
- Your Secret Weapon | Managing and optimizing your artist profile.
- Song Tips | How to increase your song’s chances for success on streaming platforms.
- Pitching Your Song | Your best chance to tell people about your release.
- Maximizing Your Streams | Identifying, optimizing, and maximizing sources of streams.
Your Instructor
Dave is a music industry professional and entrepreneur located in the greater Nashville area. Dave spent ten years at Integrity Music working with artists such as Matt Redman, Leeland and All Sons & Daughters.
Throughout his tenure at Integrity Music Dave worked in production, operations, distribution, song marketing, and radio promotions. His most recent experience at the label involved partnering with streaming services like Spotify, Apple Music, Amazon Music, Pandora, and YouTube to acquire unique insights and develop methods to help artists and songs gain greater visibility on those platforms. While serving in this role Dave secured over 500 playlist placements on behalf of Integrity artists.
In late 2020, Dave formed 80/20 Music which provides general consulting and streaming promotions to independent artists, labels, and churches.
Dave, his wife Elizabeth, and their two teenaged children live in Thompsons Station, TN.